Poland Performance Marketing Specialist (Performance Marketing)

Location: Warsaw, Poland

Company

Canva is a global design platform serving more than 250 million monthly active users across over 190 countries.

What you will do

• Own day-to-day media buying, optimization, pacing, and budget allocation across multiple creative-led channels in Poland.
• Translate Poland’s growth priorities into media strategies, plans, channel mixes, and experimentation roadmaps.
• Partner with Data and Marketing Science teams on incrementality studies, lift studies, marketing mix modeling, and measurement calibration.
• Convert performance data into creative insights, manage creative rotation, and guide asset testing and refreshes.
• Evaluate audience segmentation, targeting, bidding, content formats, and funnel experiences across web and app products.
• Improve performance marketing workflows through automation, AI tooling, reusable systems, and conversion rate optimization initiatives.

Requirements

• Hands-on experience with media buying and budget management across major advertising platforms.
• Strong optimization mindset and confidence making data-driven investment decisions.
• Experience collaborating with creative teams on structured testing and iterative performance improvement.
• Knowledge of MMM, lift studies, incrementality testing, creative testing frameworks, and sprint-based experimentation.
• Experience improving funnels for app- and web-based products in a cross-channel growth environment.
• Full proficiency in English and native or fluent Polish, including spoken and written communication, is required.

Culture & Benefits

• Collaborative, fast-moving marketing environment combining creativity and data.
• Work with global growth marketing, creative, Data, Marketing Science, lifecycle, brand, and partnerships teams.
• Remote, multi-market collaboration is part of the role.
• Interviews are conducted virtually.