GOC | Senior Programmatic Specialist (Programmatic)

Location: Hybrid in Krakow, Poznan, or Warsaw, Poland, with two days per week in the office.

Salary: 6,333–12,500 PLN gross per month.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalized advertising at scale.

What you will do

• Manage programmatic campaigns across DSP platforms, primarily DV360, as well as TradeDesk and Amazon DSP.
• Implement and optimize campaigns to improve performance and achieve client objectives.
• Monitor and analyze campaign performance, using data insights to guide optimization decisions.
• Prepare daily campaign reports, including pacing analysis and data input.
• Maintain the accuracy and reliability of campaign reporting tools.
• Provide commentary and strategic recommendations to regional Media Activation teams and support QA for junior colleagues.

Requirements

• At least three years of hands-on experience planning, executing, and optimizing programmatic campaigns.
• Proficiency with DV360 or an equivalent DSP, with openness to learning new platforms and technologies.
• Strong analytical skills and the ability to derive actionable insights from campaign data.
• Proficiency in Microsoft Excel and Google Sheets for analysis and reporting.
• Excellent communication and cross-functional collaboration skills, plus adaptability to changing campaign goals.
• Fluent English, Polish at B1/B2 level, and residency in Warsaw, Krakow, or Poznan are required.

Culture & Benefits

• Access to internal learning platforms, certifications, and training sessions.
• Life insurance, private medical care, and a Medicover sports card.
• Funding for English-language learning and an employee mental health awareness day.
• Employee resource groups, in-office events, and opportunities to learn through the hirify.global and WPP networks.
• Employment contracts and a hybrid working model with two office days per week.

Hiring process

• Applications are reviewed in detail.
• Candidates whose qualifications and cooperation terms best match the recruitment objectives are contacted.