22 часа назад
Paid Social Specialist (TikTok Ads)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Paid Social Specialist (TikTok Ads) (Performance Marketing): Managing and scaling TikTok acquisition campaigns with an accent on campaign architecture, audience strategy, bidding, budget allocation, and ROAS optimization. Focus on structured creative and audience testing, daily performance analysis, translating business goals into campaign strategy, and expanding TikTok's role alongside Meta and Google channels.
Location: Warsaw, Poland — onsite
Company
creates metal posters and operates a product-focused business where performance marketing is central to growth.
What you will do
- Own TikTok Ads end to end, including campaign architecture, audience strategy, bidding, budget allocation, and optimization.
- Manage campaigns focused on new customer acquisition and ROAS, with budgets of $300k+ per month.
- Design, run, and analyze structured tests across creatives, audiences, placements, and bidding strategies.
- Monitor performance daily, identify opportunities, stop underperforming activity, and scale effective campaigns.
- Collaborate with the Performance Creative Strategy team to develop data-informed creative briefs.
- Report performance clearly and contribute to cross-channel planning with Meta and Google specialists.
Requirements
- Hands-on experience running TikTok Ads for direct response, conversion campaigns, and customer acquisition.
- Ability to analyze campaign data and make performance-based decisions.
- Knowledge of performance marketing metrics and fundamentals, including CAC, LTV, ROAS, and attribution logic.
- Experience briefing, testing, and evaluating creatives for performance.
- Scientific, performance-focused approach with strong ownership, curiosity, and intellectual honesty.
Culture & Benefits
- Creative, collaborative environment with an onsite Warsaw office and flexible working hours.
- Private health plan and life insurance for the employee and dependents.
- Choice of two sports cards and 20 or 26 paid vacation days.
- Company-funded courses and conferences, plus the choice of a MacBook or Lenovo laptop.
- Team events, charity activities, office meals, a company library, employee production tours, and annual team retreats.
Hiring process
- Initial screening call followed by two interviews.
- Applicants may include portfolios, personal websites, and other materials alongside their resume.
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