Senior Marketing Strategist

Location: Hybrid position based in or commutable to New York, NY, with working hours aligned to the Eastern Time Zone.

Salary: $130,000–$180,000 USD per year.

Company

hirify.global provides marketing services and strategic growth support for clients, including international brands.

What you will do

• Develop and optimize cross-channel campaign programs across email, web, push, social, and SMS, primarily for lifecycle and retention marketing.
• Lead strategic planning, ideation, personalization initiatives, and marketing calendar development for clients.
• Write briefs, approve marketing assets, and define clear methodologies that maximize impact and execution efficiency.
• Create dashboards and reports, analyze campaign performance, and identify opportunities for continued growth or strategic pivots.
• Track incremental revenue from owned marketing initiatives and communicate insights to clients.
• Support sales pitches, scoping conversations, project extensions, renewals, and expanded client engagements.

Requirements

• 8+ years of experience in lifecycle or retention marketing strategy, preferably in an agency environment.
• Extensive knowledge of email, SMS, push, and top-of-funnel marketing channels.
• Hands-on experience with automation platforms such as Iterable, Braze, Segment, Klaviyo, or Customer.io.
• Experience using data for complex personalization programs and analyzing campaigns with Looker, Tableau, Mixpanel, or Amplitude.
• Ability to manage multiple workstreams, projects, clients, and stakeholders simultaneously.
• Strong knowledge of consumer behavior, cross-channel marketing, and digital growth strategies.

Nice to have

• Practical experience with AI decisioning tools.
• Experience with project management tools.
• Strong written and communication skills, organization, attention to detail, and proactive judgment.

Culture & Benefits

• Opportunities to work across a range of client engagements with international brands.
• Inclusive and safe working environment.
• Training budgets and mentorship focused on Agentic AI and future-focused human skills.
• Generous vacation policy supporting work-life balance.
• Customizable extended health and dental benefits.
• Flexible work arrangements across remote, in-office, and blended environments, subject to the role's hybrid setup.