Principal Product Marketing Manager (AI)

Location: San Francisco, New York, or Vancouver office with an office-centric hybrid schedule. Standard in-office days are Monday, Tuesday, and Thursday; working from home on Wednesday is generally available, while Friday depends on the role and team.

Base salary: $207,000–$243,000 per year, plus potential equity, sales incentive pay, and benefits.

Company

Asana is a collaboration platform for human and AI teams, used by millions of teams worldwide to manage important goals and work.

What you will do

• Define and own the end-to-end go-to-market strategy for Asana Service Management.
• Develop messaging that explains the product’s value for complex enterprise needs and CIOs.
• Lead product launches, from flagship releases to incremental feature updates.
• Equip Sales with enablement materials such as battlecards, pitch decks, and customer success stories.
• Coordinate Product, Partnerships, Sales, and Integrated Campaigns to strengthen product-market fit and business results.
• Use performance data and customer feedback to refine positioning and identify growth opportunities in ITSM and ESM.

Requirements

• 8–12 years of product marketing experience.
• Experience in B2B technology and service management, including ITSM/ESM, or AI-powered products.
• Ability to translate complex technical capabilities into clear business value for executive and technical audiences.
• Strategic experience with competitive positioning against established legacy systems.
• Proven ability to align product roadmaps with market needs and customer pain points.
• Exceptional written and verbal communication skills, with experience supporting executive audiences and technical field teams.

Nice to have

• Curiosity about AI tools and emerging technologies, with willingness to apply them to productivity, collaboration, or decision-making.

Culture & Benefits

• Office-centric hybrid work model designed to combine in-person collaboration with flexible remote days.
• Mental health, wellness, and fitness benefits.
• Career coaching and support.
• Inclusive family-building benefits.
• Long-term savings or retirement plans and in-office culinary options.