Insights & Business Strategy Manager

Location: London, United Kingdom; hybrid work with office attendance around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to support personalised marketing and client growth.

What you will do

• Support the development and delivery of audience insights for strategy, analytics, and client teams.
• Own bespoke quantitative and qualitative research projects from proposal and setup through analysis, reporting, and presentation.
• Develop questionnaires, discussion guides, research materials, and project plans while coordinating suppliers and internal stakeholders.
• Analyse panel, survey, behavioural, CRM, and digital datasets to identify meaningful conclusions and communicate clear insight stories.
• Support new business pitches with research and audience insights that inform media strategies.
• Work with Data Technology Solutions to define data best practices, audience integration requirements, data specifications, and process documentation.

Requirements

• Experience using research and insight methodologies, including quantitative and qualitative approaches.
• Understanding of panel or survey data manipulation using statistical software such as SPSS, DisplayR, Python, or R, and/or cross-tabbing tools such as Telmar, Choices, or GWI.
• Experience in a global research or media planning and buying agency, or a strong understanding of how data and insights support media strategy.
• Comfortable working with datasets in Excel, drawing conclusions, and reshaping data for specific analytical needs.
• Strong project planning, prioritisation, stakeholder management, written communication, and presentation skills.
• Must have the right to work in the United Kingdom.

Culture & Benefits

• Inclusive, open environment built on trust, respect, collaboration, and professional development.
• Access to hirify.global and WPP networks, learning opportunities, and professional connections across marketing and advertising.
• Employee resource groups and regular in-office events focused on collaboration, knowledge sharing, and team achievements.
• Benefits include medical, vision, and dental insurance, group retirement plans, paid time off, partner discounts, and mental health awareness days.