Executive Director, Peer to Peer Marketing (Ophthalmology)

Location: Watertown, United States (Hybrid)

Salary: $266,513–$337,583 USD annually

Company

hirify.global is an ophthalmology biotechnology company developing and commercializing innovative therapeutics to help prevent blindness and improve outcomes for patients with serious retinal diseases.

What you will do

• Develop and execute the national peer-to-peer marketing strategy for DURAVYU, aligning programs with brand goals, launch milestones, and sales priorities.
• Build and manage the national KOL speaker bureau and retina opinion-leader advocacy network.
• Recruit, train, engage, and manage speaker faculty while ensuring compliant scientific and clinical programming.
• Design scalable live, virtual, and digital programs, including dinner programs, roundtables, webinars, and congress-adjacent events.
• Measure program reach, attendance, engagement, prescriber behavior, physician satisfaction, and investment ROI.
• Coordinate messaging and execution with HCP Marketing, Field Marketing, Medical Affairs, Sales, Legal, and Compliance.

Requirements

• Bachelor's degree required; MBA or another advanced degree preferred.
• 12+ years of pharmaceutical or biotechnology peer-to-peer marketing, speaker program management, or HCP engagement experience.
• Demonstrated success building and managing speaker bureaus and peer-to-peer programs.
• Experience identifying and engaging KOLs, developing faculty, and managing vendors and agencies.
• Strong knowledge of speaker-program and HCP-interaction compliance requirements.
• Knowledge of retina disease, specialty pharma marketing, program measurement, project management, and cross-functional collaboration.

Nice to have

• Ophthalmology or retinal disease market experience.
• Experience with buy-and-bill and physician-administered therapeutics.
• Biotechnology launch experience in a pre-commercial or emerging-growth organization.
• Digital peer-to-peer and virtual engagement program experience.

Culture & Benefits

• Hybrid work arrangement in Watertown.
• Culture centered on transformational innovation, integrity, compassionate excellence, and inclusive collaboration.
• Commitment to diversity, inclusion, and equitable employment practices.
• Work focused on developing therapies intended to prevent blindness and improve patients' lives.