Executive Director, HCP Marketing (Ophthalmology)

Location: Watertown, United States (Hybrid)

Salary: $266,513–$337,583 USD per year

Company

hirify.global is an ophthalmology company developing and commercializing innovative therapeutics focused on preventing blindness and improving outcomes for patients with serious retinal diseases.

What you will do

• Lead branded and unbranded HCP campaigns and promotional strategy for DURAVYU, targeting retina specialists.
• Develop core messaging, creative campaigns, and multichannel promotional programs that translate clinical and scientific differentiators into clear materials.
• Build pre-launch and post-launch disease-state education and TKI class awareness programs covering mechanism of action, pathology, treatment burden, and real-world evidence.
• Design and optimize HCP channel mix across personal promotion, digital, email, print, and non-personal promotion.
• Develop customer segmentation and targeting strategies, test channel effectiveness, and manage HCP marketing platforms and analytics.
• Monitor competitors and create positioning guides, objection-handling tools, rapid-response messaging, and compliant clinical evidence resources for field teams.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 12+ years of pharmaceutical or biotechnology HCP marketing experience.
• Demonstrated success developing and executing HCP brand campaigns and promotional strategies.
• Experience with multichannel marketing, digital HCP engagement, customer segmentation, and competitive positioning.
• Strong collaboration experience with Sales, Medical Affairs, and Market Access.
• Knowledge of retina disease, HCP engagement models, specialty pharma marketing, branded and unbranded promotion, project management, communication, and analytics.

Nice to have

• Ophthalmology or retinal disease market experience.
• Experience launching novel-mechanism or first-in-class therapies.
• Buy-and-bill and physician-administered therapeutics experience.
• Biotechnology launch experience in a pre-commercial or emerging-growth organization.

Culture & Benefits

• Culture centered on transformational innovation, integrity, compassionate excellence, and inclusive collaboration.
• Work focused on developing therapies intended to improve patients' vision and prevent blindness.
• Commitment to a diverse, equitable, and inclusive workplace.