7 часов назад
Director, Marketing Communications / Brand Communications
140 425 - 229 600$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Marketing Communications / Brand Communications (Marketing Communications/Brand PR): Building and leading GEICO’s marketing communications function from the ground up with an accent on proactive brand storytelling, media relations, and executive communications. Focus on securing high-impact coverage, integrating AI-enabled communications tools, and coordinating internal teams and external agency partners.
Location: New York City, NY, United States
Annual salary: $140,425–$229,600
Company
is one of the largest auto insurers in the United States and a Berkshire Hathaway company, serving millions of customers nationwide.
What you will do
- Build and lead ’s new marketing communications function, including its strategy, team design, agency model, processes, and ways of working.
- Develop proactive communications strategies that strengthen ’s marketing reputation and increase visibility across trade, business, consumer, and internal audiences.
- Use media relationships to secure coverage of ’s marketing evolution, campaigns, partnerships, and creative work.
- Partner with marketing leaders on storytelling opportunities, media engagement, thought leadership, executive communications, talking points, and town halls.
- Integrate AI-enabled tools, platforms, and agents to scale media intelligence, outreach, content development, and PR measurement.
- Manage a small team and coordinate communications across creative, media, digital, and communications agency partners.
Requirements
- 10+ years of communications experience focused on marketing communications, brand PR, and consumer communications.
- Experience working in both agency and in-house environments, managing communications agencies and broader marketing agency ecosystems.
- Experience building new capabilities in fast-paced, ambiguous environments with an entrepreneurial approach to problem-solving.
- Established relationships with reporters and editors at major marketing and advertising trade publications.
- Demonstrated ability to secure top-tier media placements and build sustained narrative campaigns.
- Exceptional writing, strong project management instincts, and a collaborative working style.
Nice to have
- Retail or consumer brand PR experience.
Culture & Benefits
- Inclusive and collaborative culture rooted in shared success.
- Personalized development programs, mentorship, and certification assistance.
- Competitive pay, benefits, and flexibility supporting employee well-being and long-term needs.
- Work focused on innovation, integrity, and improving customer experiences.
will not sponsor a new applicant for employment authorization for this position.
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