Product Marketing Director - Zelle (Fintech)

Location: Hybrid in Scottsdale, San Francisco, Chicago, or New York City; candidates must be eligible to work in the United States for any employer. Visa sponsorship is not available.

Base pay: $186,000–$232,000 USD per year in New York, NY or San Francisco, CA, plus a discretionary incentive plan and benefits.

Company

hirify.global develops and operates payment and financial-services solutions, including Zelle and Paze, in partnership with financial institutions.

What you will do

• Own the go-to-market strategy for expanding Zelle into corporate biller and omni-channel merchant use cases.
• Define priority segments, verticals, value propositions, messaging, packaging, and partner pathways for business payments.
• Lead product launches, including partner toolkits, sales enablement, activation programs, and post-launch optimization.
• Partner with Product, Partnerships, Sales, Legal, Risk, Compliance, and Communications to align roadmaps, messaging, timelines, and success metrics.
• Establish KPIs for merchant acquisition, activation, transaction volume, and retention, and drive accountability across teams.
• Identify high-impact growth levers and enable financial institutions with repeatable marketing frameworks and tools.

Requirements

• Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.
• Minimum 12 years of progressive experience in product marketing, growth, or go-to-market roles within fintech, payments, or merchant-focused platforms.
• Experience launching products or expanding into new market segments through structured go-to-market approaches.
• Proven ability to develop positioning, messaging, content, and sales-support materials that drive measurable acquisition, activation, and usage growth.
• Strong leadership, influence, strategic planning, ideation, and hands-on execution skills.
• Successful completion of a background and drug screen.

Nice to have

• Familiarity with financial institution distribution models and operational constraints.
• Experience with POS systems, SaaS providers, marketplaces, or other platform partners.
• Understanding of regulatory and compliance considerations in payments.
• Experience building partner-facing enablement programs and toolkits.

Culture & Benefits

• Hybrid work model designed to support collaboration.
• Medical, dental, and vision coverage, with HSA and FSA options.
• 401(k) plan with a 100% company safe-harbor match on the first 6% deferred.
• Flexible time off for exempt employees, company holidays, and a paid volunteer day.
• 12 weeks of paid parental leave and family-planning support.