National Sales Manager – Modern Trade (FMCG)

Location: El Tagamoa El Khames Commercial Office, Egypt

Company

hirify.global is a global food and beverage company managing branded consumer products across retail and other channels.

What you will do

• Own the Modern Trade channel P&L and deliver revenue growth, profitability, and market share improvements.
• Develop the annual channel business plan and optimize trade spend and promotional return on investment.
• Lead negotiations and joint business planning with major retailers, including Carrefour, Lulu, Panda, and Spinneys.
• Design route-to-market frameworks and improve execution across key account branches, including planogram compliance, share of voice, and out-of-stock reduction.
• Lead and develop Key Account Managers and field execution supervisors through metrics-driven KPIs.
• Coordinate with Trade Marketing, Demand Planning, and Logistics on activations, pricing, forecasts, supply continuity, and market intelligence.

Requirements

• 10–12 years of commercial experience in Sales, Key Account Management, and Trade Marketing within the FMCG sector.
• At least 4–5 years leading the Modern Trade channel at a senior level.
• Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.
• Experience managing large-scale P&Ls, negotiating complex joint business plans, and delivering consistent double-digit growth.
• Advanced financial acumen, including P&L, trade spend, and margin management.
• Strong negotiation, stakeholder management, analytical, Nielsen, Kantar, and retailer POS data interpretation skills.

Nice to have

• MBA degree.

Culture & Benefits

• Full-time role based at the El Tagamoa El Khames Commercial Office.
• Equal opportunity workplace supporting diverse and underrepresented groups.