Brand Media Lead- Sports and Innovation

Location: Dallas, TX or New York, NY, United States

Company

A global independent platform company integrating business strategy, media, creative, and data through its proprietary operating system, Alli.

What you will do

• Lead the strategy, negotiation, and execution of sports- and culture-driven media partnerships for Nike across leagues, athlete platforms, live sports, and emerging ecosystems.
• Evaluate publishers, streaming platforms, emerging leagues, and athlete-led channels against audience strategy and business impact.
• Design scalable activation plans and custom partnerships aligned with brand objectives and performance KPIs.
• Oversee integrated campaigns across direct partnerships, display, video and CTV, audio, and emerging sports platforms from planning through reporting and billing.
• Align direct and programmatic investments, guiding budget allocation, yield optimization, and channel-agnostic decisions.
• Lead Nike client engagement, analyze campaign performance, provide actionable recommendations, mentor junior employees, and improve partnership workflows.

Requirements

• 4+ years of experience in digital media strategy, campaign management, media partnerships, or a related field, plus a bachelor’s degree or equivalent experience.
• Experience with account planning, brand media campaigns, sports-focused or culturally driven brands, and custom content or sponsorship activations.
• Familiarity with live sports media, streaming distribution models, or NIL ecosystems.
• Experience with content creation, media operations, storytelling, cross-functional collaboration, and partner management.
• Strong knowledge of marketing metrics, planning and analysis, market research, consumer behavior, and data-informed strategy.
• Proficiency with Adobe Analytics, Google Analytics, and Microsoft Excel, along with a collaborative mentoring and leadership approach.

Culture & Benefits

• Learning and development programs, mentorship, and career advancement support.
• Paid time off, holidays, paid parental leave, and retirement or pension plans with contribution matching.
• Healthcare coverage, fertility and family support, pet insurance, and lifestyle spending accounts.
• Commuter benefits where available and an annual bonus for all employees.
• Eight paid give-back hours for volunteering in local communities.
• AI Enterprise accounts and weekly AI training sessions.