Marketing Campaign Specialist (GolfPass)

Location: Hybrid, based in Orlando, Florida; minimum three days per week in the office

Company

hirify.global is a media and entertainment company operating brands across news, business, golf, sports, and digital content.

What you will do

• Develop go-to-market and lifecycle marketing plans for GolfPass acquisition, onboarding, engagement, retention, and win-back initiatives.
• Create campaign and creative briefs and partner with Marketing, Creative, CRM, Content, Product, Analytics, and Production teams.
• Coordinate integrated campaign execution, stakeholders, deliverables, timelines, channel mix, and communications calendars.
• Monitor acquisition, conversion, engagement, content consumption, retention, and churn metrics to identify optimization opportunities.
• Design and execute A/B tests across messaging, creative, landing pages, offers, content promotion, and audience strategies.
• Support short-form video editing, clipping, formatting, and versioning for marketing, CRM, social, and digital channels.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Three or more years of experience in marketing, campaign management, CRM or lifecycle marketing, growth marketing, content marketing, or a related role.
• Experience developing and executing integrated campaigns across acquisition, engagement, and retention stages.
• Strong analytical skills and experience using Excel or Google Sheets to analyze campaign and customer data.
• Strong project management, organizational, written, and verbal communication skills with close attention to detail.
• Ability to work in a hybrid arrangement from the Orlando, Florida office at least three days per week.

Nice to have

• Experience with subscription, membership, direct-to-consumer, or digital content businesses.
• Experience with CRM, marketing automation, analytics, content management, or testing platforms.
• Experience marketing digital video, editorial, instructional, entertainment, or other consumer content.
• Interest in golf, sports, digital media, consumer subscriptions, or customer engagement strategies.
• Hands-on experience with basic video editing and content creation.

Culture & Benefits

• Collaborative work across Marketing, Creative, CRM, Analytics, Content, Product, and Production.
• Hybrid flexibility combining in-office collaboration with virtual work.
• Opportunity to work across the full GolfPass customer lifecycle and measure the impact of marketing initiatives.
• Benefits may include health insurance, retirement plans, paid time off, and additional compensation.
• External candidates may be required to attend an in-person interview before a hiring decision.