Head of Social - U.S. Regional Sports

Location: Hybrid, US - New York

Salary: Up to $130,000 per year

Company

hirify.global is a digital sports platform modernizing the regional sports network model through technology, streaming, and sports content.

What you will do

• Lead the social and digital content strategy for hirify.global’s U.S. regional sports properties across YouTube, TikTok, Instagram, X, Facebook, and emerging platforms.
• Manage the New York-based social team of social media managers, programmers, producers, editors, and creators.
• Oversee live-game coverage, breaking news, highlights, studio programming, original content, talent, and fan engagement.
• Develop social-first series, franchises, creator partnerships, and talent-led formats from concept through launch and ongoing programming.
• Establish KPIs, lead performance reviews, and optimize content, distribution, posting cadence, and investment through analytics and experimentation.
• Partner with content, production, editorial, marketing, product, analytics, commercial, partnerships, platforms, agencies, and external creators.

Requirements

• 8+ years of experience in social, digital, content, or audience development, including significant senior leadership experience.
• Experience building social strategies for major sports, entertainment, media, or consumer brands.
• Deep understanding of sports fandom and platform-, market-, and generation-specific audience behavior.
• Experience leading large, multidisciplinary, geographically distributed teams and developing creator or influencer strategies at scale.
• Strong editorial instincts, commercial judgment, and understanding of audience and subscriber growth.
• Ability to operate in live-sport environments and balance global brand consistency with authentic local-market execution.

Culture & Benefits

• Hybrid work environment with a family-friendly community.
• Up to 15 days of paid time off and a sick-time package.
• Health benefits including dental and vision care.
• Parental leave, voluntary insurance and disability benefits.
• 401(k) retirement plan and learning and development resources.
• Inclusive workplace focused on equality, diversity, agility, impact, and collaboration.