D2C Program Manager (WeChat)

Location: Shanghai, China

Company

Sony Music China is building a direct-to-consumer business that deepens artist-fan relationships and creates new revenue streams beyond streaming.

What you will do

• Lead the end-to-end rollout of the WeChat Mini Program commerce platform, including implementation, pilot campaigns, and ongoing optimization.
• Coordinate Marketing, Digital, Artist Relations, Merchandise, Physical Products, Operations, Finance, and Legal teams to deliver launches on schedule.
• Develop e-commerce capabilities, CRM workflows, and customer journeys supporting acquisition, engagement, conversion, and retention.
• Build scalable processes for merchandising, inventory planning, fulfillment, customer service, logistics, and vendor management.
• Manage manufacturing partners, 3PL providers, budgets, milestones, KPIs, and project risks while reporting to senior management.
• Optimize conversion, average order value, retention, operational efficiency, user growth, GMV, and engagement.

Requirements

• 5–8+ years of hands-on experience in D2C e-commerce or digital commerce operations.
• Experience launching and operating WeChat Mini Program commerce platforms.
• Experience leading zero-to-one e-commerce or digital business launches and translating strategy into operating plans, processes, and results.
• Strong knowledge of CRM, customer lifecycle management, performance marketing, merchandising, fulfillment, logistics, inventory, and customer service operations.
• Strong cross-functional coordination skills across technology, creative, commercial, legal, finance, manufacturing, and 3PL teams.

Culture & Benefits

• Inclusive, collaborative, and global working community.
• Modern office environment designed for productivity, creativity, and teamwork.
• Professional growth and development opportunities.
• Commitment to workforce diversity and equal opportunity.