Sr Director - Marketing Intelligence & Strategy (Fintech)

Location: New York City, with a hybrid work model; similar positions in Scottsdale, San Francisco, and Chicago also follow a hybrid model. Must be independently eligible to work in the United States; visa sponsorship is not available.

Base pay in New York, NY: $226,000–$282,000 USD per year, plus discretionary incentive plan and benefits.

Company

hirify.global provides payment and financial-services solutions, including Zelle and Paze, for financial institutions, consumers, and small businesses across the U.S.

What you will do

• Develop the enterprise marketing intelligence and research strategy, including programs, processes, methodologies, tools, and operating rhythms.
• Lead and develop a high-performing team across insights, research, thought leadership, and strategic intelligence.
• Analyze and synthesize qualitative and quantitative customer, market, competitive, brand, communications, and performance intelligence.
• Manage analytics and research project lifecycles and define deliverables aligned with business requirements.
• Translate intelligence into executive-ready recommendations, strategic narratives, learning agendas, and decision frameworks.
• Partner with marketing, product, analytics, strategy, and leadership teams while exploring governed AI-enabled approaches to intelligence synthesis and decision support.

Requirements

• Bachelor’s degree or equivalent experience in marketing, business, communications, research, strategy, or a related field.
• Typically 15+ years of progressive experience in strategy, intelligence, insights, research, consulting, or related disciplines.
• Experience synthesizing customer, market, brand, performance, and business intelligence into strategic recommendations.
• Strong executive communication, storytelling, presentation, and stakeholder-influence skills.
• Experience leading high-performing teams and working in a matrixed environment.
• U.S. work authorization at the date of hire is required; visa sponsorship is unavailable. Background and drug screening are required.

Nice to have

• Master’s degree in business, marketing, strategy, communications, research, or analytics.
• Experience building intelligence, insights, or strategy capabilities in complex organizations.
• Experience with multi-brand, B2B2C, payments, financial services, or highly regulated environments.
• Experience developing executive-level thought leadership and enterprise decision support.

Culture & Benefits

• Hybrid collaboration in a normal office environment with primarily sedentary computer-based work.
• Medical, dental, and vision coverage, with HSA or FSA options.
• 401(k) plan with a 100% company safe harbor match on the first 6% deferred.
• Flexible time off for exempt employees, paid company holidays, and a paid volunteer day.
• 12 weeks of paid parental leave and family-planning support through Maven.