Growth Marketing - SEM

Location: Dallas, TX, US

Salary: $150,000–$180,000 annually

Company

hirify.global is recruiting for a software, hardware, and networking industry client.

What you will do

• Execute, build, manage, and optimize SEM campaigns across Google Ads and Microsoft Ads.
• Structure ad groups, keywords, and creatives for domestic and international markets.
• Own ROI, CAC, revenue growth, budget pacing, and bidding performance.
• Analyze campaign trends and conduct A/B and multivariate testing to improve conversion rates.
• Identify expansion opportunities, launch localized campaigns, and partner with Product and Engineering on conversion funnels.
• Contribute to marketing automation, internal tools, and workflow improvements while staying current on platform updates.

Requirements

• 5+ years of hands-on SEM experience managing Google Ads and Microsoft Ads.
• Strong experience with Google Ads Editor and Microsoft Ads Editor.
• Deep understanding of bidding strategies, including tROAS and tCPA.
• Proven ability to build and optimize complex SEM campaigns at scale.
• Strong analytical skills with Excel or Google Sheets, including pivot tables and VLOOKUP.
• Experience with Google Analytics, Mixpanel, or similar analytics tools, plus strong problem-solving skills and attention to detail.

Nice to have

• Experience in a high-growth or startup environment.
• Background in travel, marketplace, or ecommerce businesses.
• Experience with localization, international campaign expansion, attribution modeling, and performance measurement frameworks.
• Exposure to AI tools and marketing automation workflows.

Culture & Benefits

• Full-time direct-hire position.
• Execution-focused role in a fast-paced and ambiguous environment.