Head of TikTok Shop (Social Commerce)

Location: New York, NY; in-office Tuesday, Wednesday, and Thursday

Base salary: $195,000–$240,000 annually

Company

hirify.global is a consumer packaged goods company behind Harry’s, Flamingo, Lume, Mando, and Coterie, focused on building direct-to-consumer and digitally native brands.

What you will do

• Set the vision, strategy, roadmap, and full P&L for TikTok Shop across four brands.
• Build creator and affiliate programs, including outreach, onboarding, sampling, content testing, commissions, and performance evaluation.
• Lead product assortment, virtual bundling, pricing, promotions, TikTok SEO, Shop Ads, subscriptions, and CRM initiatives.
• Develop and improve live commerce programs, integrating live-specific conversion metrics into overall channel performance.
• Partner with Growth Marketing, Brand, Social, Digital, R&D, Supply Chain, Finance, and Analytics on forecasting, inventory, budgets, and ROAS.
• Manage and develop TikTok Shop Managers, growth assistants, and external agencies while representing the channel in executive planning and reviews.

Requirements

• 10+ years of experience in e-commerce, growth marketing, influencer marketing, or social commerce.
• 3+ years of experience leading and managing people.
• Deep understanding of TikTok culture, commerce mechanics, platform trends, and creator-led performance.
• Demonstrated ownership of P&L, growth strategy, cross-functional results, and senior stakeholder alignment.
• Strong creative instincts combined with rigorous, data-driven decision-making and hands-on execution.
• Ability to work from the New York office on Tuesday, Wednesday, and Thursday.

Nice to have

• Experience in personal care, beauty, or consumer packaged goods.
• Experience launching social commerce platforms beyond TikTok Shop.

Culture & Benefits

• Medical, dental, and vision coverage.
• 401(k) match, company equity, flexible time off, and flexible working hours.
• Learning and development stipend.
• Paid sabbatical after 5, 10, and 15 years.
• Paid parental leave, including 20 weeks for birth parents and 16 weeks for other paths to parenthood.
• Free products, team events, stocked kitchens, and an in-office working environment.

Hiring process

• Visa sponsorship, including required legal filings, is supported in collaboration with immigration counsel.