Associate Brand Manager, Marketing

Location: Hybrid role based at the Needham, Massachusetts headquarters, with 2–3 days per week in the office

Salary: $61,200–$115,000 USD annual salary

Company

hirify.global is a global product design and technology company developing consumer lifestyle products under the Shark and Ninja brands.

What you will do

• Support new product innovation strategies, go-to-market plans, and messaging for packaging, digital, and in-store assets.
• Analyze pricing, positioning, competition, market conditions, and consumer needs to recommend product assortments and roadmaps.
• Develop and execute brand communication strategies across packaging, PR, retail displays, collateral, social, and digital channels.
• Partner with Consumer Insights to validate consumer propositions, positioning, messaging, pricing, and emerging trends.
• Prepare retailer sell-in materials covering product value propositions, category insights, assortment, channels, pricing, and promotions.
• Evaluate post-launch performance, recommend improvements, and manage creative briefs and reviews.

Requirements

• 2–3 years of marketing experience, preferably in brand planning, messaging, positioning, and communication strategy.
• Experience using consumer insights to develop marketing campaigns and innovation programs.
• Experience with creative or media development, execution, and new product launches.
• Bachelor’s degree in marketing or equivalent experience.
• Strong communication, presentation, analytical, project management, influencing, and creative problem-solving skills.
• Ability to manage multiple projects and collaborate across complex cross-functional teams.

Nice to have

• MBA.

Culture & Benefits

• AI-native culture focused on experimentation, new tools, and continuous innovation.
• Medical, dental, and vision insurance, plus flexible spending and health savings accounts.
• 401(k) plan with matching, employee stock purchase program, life and disability insurance.
• Paid time off, company holidays, parental leave, and backup childcare and eldercare days.
• Learning programs, wellness programs, product discounts, referral bonuses, and other employee benefits.
• Commitment to diversity, equity, inclusion, employee resource groups, and career development.