VP, Commerce - Catalog - The Orchard (Music)

Location: New York, United States

Annual base salary: $150,000–$170,000 USD

Company

The Orchard is a full-service music distribution company operating across more than 50 global markets and supporting independent artists and labels.

What you will do

• Build and own the global catalog roadmap, operating protocols, and performance KPIs.
• Manage the Catalog division’s financial health, revenue targets, and multi-channel commercial strategy.
• Partner with label heads and global commerce leaders across DSPs, physical, D2C, radio, YouTube Ad Sales, and brand partnerships.
• Identify culturally relevant moments, artist narratives, and release timing to drive catalog growth and resurgence.
• Embed analytics, automation, predictive modeling, and scalable decision-making systems into catalog optimization.
• Lead, mentor, and develop a specialized team, including senior and director-level leaders.

Requirements

• 15+ years of experience in digital commerce, marketing, or distribution.
• Significant experience in project management and cross-functional global coordination.
• Track record of building departments, startups, or specialized business units from the ground up.
• Deep understanding of commerce channels and economic models across frontline, services, and distribution.
• Advanced P&L management and revenue modeling experience, with comfort using data tools and automation.
• Senior relationships across global commerce platforms and DSPs, plus strong understanding of music culture and A&R narratives.

Culture & Benefits

• Modern, diverse, and creative work environment.
• Learning and development investment.
• Healthcare coverage, life insurance, and generous leave policies.
• 401(k) with employer matching and winter recess.
• Mental health and fertility coverage, family resources, and education financial assistance.