Director, Media (Retail)

Location: New York, New York, USA (Corporate Headquarters)

Base pay range: $140,000–$175,000 annually

Company

hirify.global is a global house of brands whose portfolio includes Kate Spade New York, a lifestyle brand offering handbags, ready-to-wear, jewelry, footwear, home décor, and related products.

What you will do

• Develop and execute integrated full-funnel media strategies spanning awareness, consideration, and conversion.
• Manage upper-funnel and lower-funnel channels, including YouTube, Meta, TikTok, paid search, affiliate, influencer, publisher, and performance partnerships.
• Partner with creative and channel teams to brief, develop, review, and optimize campaign assets and custom content.
• Define KPIs, oversee measurement and reporting, and use data to guide creative iterations, media mix decisions, and budget allocation.
• Build weekly, monthly, quarterly, and annual forecasts with Planning and Finance.
• Collaborate with marketing, ecommerce, creative, PR, analytics, lifecycle, performance, and agency teams while mentoring junior team members.

Requirements

• Bachelor’s degree required.
• 8+ years of relevant experience building media campaigns with a multi-million-dollar annual budget.
• Strong understanding of testing and measurement methodologies, including A/B tests and Brand Lift Studies.
• Experience with brand media metrics such as CPM, CPA, CPC, VTR, engagement, and ROAS.
• Strong analytical, strategic thinking, communication, presentation, organization, and collaboration skills.

Nice to have

• Experience in retail or luxury.

Culture & Benefits

• Inclusive environment focused on creativity, customer focus, strategic agility, and measurable results.
• Medical, dental, and vision insurance.
• 401(k), disability insurance, and commuter benefits.
• Paid paternity and maternity leave.
• Tuition assistance.