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Описание вакансии
Текст:
TL;DR
Community, Influencer & Events Lead (Gaming): Building and executing Razer’s EMEA community, influencer, and events strategy with an accent on creator ecosystems, gaming activations, and measurable brand growth. Focus on managing large-scale events, developing influencer programmes, controlling €500K–€1.5M annual budgets, and leading a team of three.
Location: Amsterdam, Netherlands
Company
Razer develops premium gaming products and operates a global gaming-focused brand across five continents.
What you will do
- Build and execute the EMEA community, influencer, creator, and events strategy.
- Develop a tiered influencer and content creator pool across YouTube, Twitch, TikTok, Instagram, and X.
- Lead influencer campaigns, affiliate and product-seeding programmes, contract management, and ROI reporting.
- Own the EMEA events calendar, including flagship events, gaming expos, esports tournaments, and partner activations.
- Oversee venue procurement, production, A/V, talent, staffing, health and safety, partnerships, and sponsorships.
- Manage and develop a team of three while coordinating global Brand, Product, Commercial, agency, and vendor stakeholders.
Requirements
- Bachelor’s degree in Marketing, Communications, Events Management, Business, or equivalent practical experience.
- At least five years of experience in events, influencer marketing, or community management, ideally in gaming, consumer technology, or entertainment.
- Proven experience delivering large-scale B2C events online and offline and operating influencer programmes with measurable ROI.
- Experience managing direct reports, agencies, vendors, budgets, and multiple concurrent workstreams.
- Deep knowledge of the EMEA gaming landscape, esports ecosystem, and creator economy.
- English is mandatory; a second EMEA language such as French, German, or Arabic is strongly preferred. Authentic passion for gaming and being an active gamer are essential.
Culture & Benefits
- Work within a global, gamer-centric environment spanning five continents.
- Collaborate across regional and global marketing, product, and commercial functions.
- Inclusive workplace focused on diversity, respect, fairness, and psychological safety.
- Reasonable accommodations are provided where needed for disability or religious practices.
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