6 часов назад
Head of Brand Marketing
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Brand Marketing (AI, B2B Consulting): Building a sector-focused brand marketing function spanning content, public relations, analyst relations, events, and employer brand, with an accent on translating technical AI services for regulated and specialized buyers. Focus on creating measurable sector narratives, earning trade and national media coverage, strengthening Gartner and other analyst relationships, and running events against qualified-opportunity outcomes.
Location: United States; remote-first environment.
Company
is an AI-native management consulting and engineering firm that builds production-grade AI systems and supports organizations through multi-year transformation programs.
What you will do
- Build a sector-focused content engine with named buyers, specific business problems, proof points, and measurable outcomes.
- Translate AI strategy, applied machine learning, and engineering services into concise buyer-facing messaging for regulated and specialized industries.
- Own public relations, including agency and contractor selection, vertical and national media relationships, and publication of client outcomes.
- Lead analyst relations with Gartner and comparable firms through briefings, evaluations, market guides, and inquiry strategy.
- Manage the event portfolio, speaking program, executive roundtables, sector conferences, and cost-per-qualified-opportunity measurement.
- Own internal events and employer brand while building the marketing function and hiring and coaching future team members.
Requirements
- 8+ years of experience across brand, content, communications, or product marketing, including at least 2 years owning outcomes in a lead role.
- Experience in B2B professional services, consulting, enterprise technology, or a comparable environment.
- Experience in at least one regulated or specialized industry, such as healthcare, life sciences, government or defense contracting, or financial services.
- A portfolio of sector-specific work, demonstrable earned-media results, and direct analyst-relations experience with Gartner, Forrester, IDC, or comparable firms.
- Experience running measured events, extracting technical depth from subject-matter experts, and directing AI tooling for research, drafting, and production.
- Ability to operate as both strategic program architect and hands-on writer in a fast-moving, remote-first environment.
Nice to have
- Category creation, book launch, or executive platform launch experience.
Culture & Benefits
- Remote-first, entrepreneurial working environment.
- Access to engineers, delivery leads, strategists, and client outcomes for developing evidence-based marketing.
- Opportunities to shape a growing function rather than inherit a settled organization.
- Ownership of internal culture moments, including all-hands, offsites, and Lab Days.
Hiring process
- Initial priorities include supporting the Wayfinding book launch scheduled for 19–25 October 2026.
- First-quarter expectations include selecting a PR partner, establishing analyst briefings, launching healthcare and life sciences content, and holding a vertical roundtable.
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