5 часов назад
Industry Marketing Manager (AI)
104 000 - 156 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Industry Marketing Manager (AI): Developing and activating industry-specific marketing strategies, content, thought leadership, and integrated campaigns for Grant Thornton's service-line growth priorities with an accent on B2B content creation, stakeholder partnership, and cross-channel activation. Focus on transforming complex subject-matter expertise into market-facing content, coordinating events and campaigns, and optimizing initiatives through performance data and AI-enabled tools.
Location: Hybrid, with in-person attendance at least three days per week at an approved office or client site in the United States.
Base salary: $104,000–$156,000 per year.
Company
provides audit, tax, advisory, and other professional services through a multinational platform serving clients across more than 150 global markets.
What you will do
- Develop industry-specific marketing plans aligned with firm and service-line growth priorities.
- Own content roadmaps and create thought leadership, articles, points of view, email campaigns, landing pages, webcasts, event content, and sales enablement materials.
- Interview subject-matter experts and lead content production from concept through final delivery.
- Activate integrated campaigns across digital, events, communications, field marketing, and sales enablement channels.
- Evaluate events and sponsorships, developing messaging, speaker strategies, and activation plans.
- Define success measures, analyze performance and business impact, and recommend optimizations.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 6–9 years of B2B marketing experience.
- Strong writing, editing, storytelling, content development, and thought-leadership experience.
- Experience activating integrated marketing campaigns and managing stakeholders and projects.
- Ability to work independently, manage competing priorities, and make resource-allocation recommendations.
- Demonstrated proficiency with AI-enabled marketing tools and practices.
Culture & Benefits
- Hybrid work model with flexibility in work location, weekly schedule, and flex time off.
- Benefits designed to support employee well-being and work-life integration.
- Comprehensive benefits and support for diverse identities, roles, and needs.
- Employees may be eligible for a discretionary annual bonus based on individual and firm performance.
Hiring process
- Selected applicants are contacted by a team member to schedule an interview.
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