Senior Marketing Specialist (Aviation)

Location: Hybrid in Whiteley, United Kingdom; candidates must have the right to work in the United Kingdom

Company

hirify.global provides flight data analytics, safety insights, and operational intelligence solutions for aircraft operators, airlines, OEMs, and regulators worldwide.

What you will do

• Develop and execute integrated demand generation campaigns for the Flight Data Intelligence portfolio.
• Drive digital marketing across SEO, SEM, Answer Engine Optimization, content, and website performance.
• Manage marketing automation, lead nurturing, customer engagement, and CRM activities.
• Strengthen product positioning through messaging, customer success stories, content, and thought leadership.
• Plan and evaluate trade shows, conferences, webinars, and customer-facing events.
• Support lead qualification, customer demonstrations, RFP responses, sales collateral, and commercial follow-up.

Requirements

• At least five years of experience in B2B marketing, ideally in technology, SaaS, aviation, or a related industry.
• Experience delivering demand generation and lead nurturing programs tied to business growth.
• Knowledge of SEO, SEM, marketing automation, content marketing, email marketing, and social media.
• Experience using multiple AI large language models to enhance marketing activities.
• Experience with marketing automation and CRM platforms such as HubSpot, Zymplify, Mailchimp, or equivalent.
• Strong analytical, communication, project management, organizational, and Microsoft Office skills.

Nice to have

• Experience with LinkedIn Campaign Manager and other B2B advertising platforms.
• Understanding of Answer Engine Optimization, AI-driven search, and emerging digital marketing technologies.
• Experience with thought leadership, content marketing, Adobe Creative Suite, Canva, aviation, aerospace, analytics, SaaS, or technology organizations.

Culture & Benefits

• Opportunity to shape marketing strategy for a growing Flight Data Intelligence business.
• Work on products that contribute to aviation safety and operational performance.
• Collaboration with sales, product, and industry stakeholders to drive measurable growth.
• Customer-focused environment committed to innovation and continuous improvement.