5 дней назад
Marketing Manager, Employee Incentives (E-commerce)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Manager, Employee Incentives (E-commerce): Designing and optimizing promotion and incentive programs for customer acquisition, engagement, and retention with an accent on cohort analysis, audience segmentation, and ROI evaluation. Focus on building scalable promotion strategies, optimizing campaigns through data analysis, and coordinating measurable outcomes across business, product, operations, and analytics teams.
Location: Taipei, Taiwan
Company
operates an e-commerce platform in Taiwan, including next-day Rocket Delivery and international delivery services.
What you will do
- Design and optimize promotion and employee incentive program mechanisms to improve participation, conversion, and retention.
- Conduct cohort analysis and audience segmentation to develop differentiated strategies for customer groups.
- Track campaign performance, evaluate ROI and cost efficiency, and recommend improvements to resource allocation.
- Use data analysis to select target audiences, optimize campaigns, and support strategic marketing decisions.
- Develop marketing initiatives and optimization plans supported by measurable business results.
- Collaborate with business, product, analytics, and operations teams to execute campaigns.
Requirements
- Experience independently designing and optimizing promotion or incentive programs.
- Experience with cohort analysis and translating insights into segment-specific strategies.
- Strong analytical skills and experience measuring ROI, cost efficiency, conversion rates, and other quantitative KPIs.
- Experience using data analysis to support marketing decisions and proposing strategic recommendations.
- Experience driving projects through cross-functional collaboration.
- Business English communication capability required for interaction with international stakeholders.
Nice to have
- Experience designing pricing mechanisms or managing loyalty, rewards, or retention programs.
- Exposure to growth analytics, performance marketing, or customer segmentation frameworks.
- Experience supporting supply-side marketing initiatives or managing multiple agency-side stakeholders and projects.
- Experience in e-commerce, marketplace, travel-tech, delivery-tech, fintech, or platform businesses.
- Ability to influence peers and lead initiatives across teams.
Culture & Benefits
- Opportunity to contribute to 's expansion in Taiwan.
- Cross-functional collaboration with international stakeholders and business teams.
- Work is conducted through onsite or virtual onsite interviews during the recruitment process.
Hiring process
- Application review followed by a phone interview.
- Onsite or virtual onsite interview.
- Offer stage; interview timing and process details may vary.
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