Marketing Manager (Automotive)

Location: Los Angeles, CA, United States

Company

hirify.global brings automotive history, design, exhibitions, events, and car culture to audiences through museum experiences and educational programming.

What you will do

• Develop and execute paid advertising campaigns for museum attendance, memberships, exhibitions, events, education, retail, and fundraising.
• Manage campaigns across Meta, Google Ads, TikTok, Reddit, programmatic display, OOH, radio, and digital out-of-home channels.
• Own the email marketing program, including segmentation, automated journeys, membership lifecycle communications, newsletters, promotions, and donation appeals.
• Lead the promotional calendar and coordinate campaigns across museum departments, exhibitions, events, education, retail, and sponsor activations.
• Analyze CPA, ROAS, conversions, ticket sales, membership growth, email engagement, LTV, CAC, and revenue attribution.
• Build executive reporting dashboards and provide optimization recommendations to leadership.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of digital marketing experience, including 3+ years managing paid advertising budgets.
• Experience managing annual advertising budgets exceeding $250,000.
• Strong knowledge of Meta Ads Manager, Google Analytics 4, Google Tag Manager, conversion tracking, and email marketing platforms.
• Excellent project management, copywriting, communication, analytical, and multitasking skills.
• Google Ads certification is preferred.

Nice to have

• Experience with Shopify, Salesforce CRM, membership marketing, ticketing systems, event marketing, or marketing automation.
• Working knowledge of Adobe Creative Suite.

Culture & Benefits

• Fast-paced, high-energy environment focused on innovation, creativity, integrity, and automotive culture.
• Cross-functional collaboration across exhibitions, events, education, retail, fundraising, and sponsorship initiatives.
• Success is measured through attendance, ticket sales, membership growth, digital campaign revenue, qualified database growth, and on-time delivery within budget.