Sr Staff Regional Product Marketing Specialist (Automotive MCU)

Location: Shanghai, China; onsite, with no remote work available

Company

hirify.global is a global semiconductor company developing MCUs, SoCs, analog and power products for automotive, industrial, infrastructure, and IoT applications.

What you will do

• Develop and implement marketing strategies for automotive MCU products in China.
• Define product positioning, messaging, and value propositions for target segments and customers.
• Drive automotive MCU demand and business growth in the China region.
• Build relationships with key customers, Chinese OEMs, Tier suppliers, and ecosystem partners.
• Collaborate with engineering, sales, FAE, and product teams to support product promotions and sales activities.
• Conduct competitor research, customer insight studies, and market analysis, and represent hirify.global at industry events.

Requirements

• Bachelor’s degree or above in engineering or a related field.
• 7+ years of related professional experience.
• In-depth knowledge of automotive MCU technologies, architectures, and applications.
• Comprehensive understanding of the China automotive market, including xEV, E/E architecture, ADAS, and vehicle control.
• Strong connections with Chinese key OEMs and Tier suppliers.
• Experience developing marketing strategies, positioning MCU products, managing ecosystem partnerships, and communicating technical information to technical and non-technical stakeholders.

Culture & Benefits

• Regular permanent employment with a competitive benefits package alongside salary.
• Global, transparent, agile, innovative, and entrepreneurial working culture.
• Work with semiconductor technologies used across automotive, industrial, infrastructure, and IoT markets.
• Commitment to diversity, inclusion, and a sustainable technology-driven future.