Marketing Specialist (Semiconductor)

Location: Shanghai, China

Company

hirify.global is an independent public precision-technology company, with Tektronix providing measurement solutions, instruments, sensors, and subsystems for engineers and mission-critical industries.

What you will do

• Manage Tektronix China’s website, EDM campaigns, SEM/SEO activities, and industry media content in line with global brand guidelines.
• Plan and execute B2B digital marketing campaigns, including content marketing and webinars, to generate qualified leads and improve conversion.
• Own the China social media presence across WeChat, Video Accounts, and LinkedIn, creating localized technical and industry content.
• Plan and deliver online and offline events, including exhibitions, seminars, customer events, and product launches.
• Manage vendors, materials, onsite coordination, post-event analysis, and lead follow-up with the sales team.
• Collaborate with global marketing, sales, product, and application engineering teams to localize campaigns and address customer needs.

Requirements

• Bachelor’s degree or above in Marketing, Electronic Engineering, Telecommunications, Automation, or a related field.
• At least 3 years of B2B marketing experience.
• Experience in test and measurement, semiconductor, automotive electronics, telecommunications, or electronic manufacturing is preferred.
• Experience with digital marketing, social media management, event execution, lead generation, and performance reporting.

Culture & Benefits

• Work within a global precision-technology organization focused on engineering innovation.
• Opportunity to support localized marketing for measurement solutions used in advanced technology development.
• Inclusion and diversity are supported through an equal opportunity employment policy.
• The position is eligible for a bonus as part of the total compensation package.