обновлено 10 дней назад
Regional Marketing Manager for Automotive MCU -GC
Мэтч & Сопровод
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Текст:
TL;DR
Regional Marketing Manager for Automotive MCU -GC (Automotive MCU): Driving Automotive MCU growth in Greater China through regional go-to-market strategies, design-win expansion, market-share growth, and customer engagement with an accent on automotive OEM and Tier1 relationships, competitive positioning, and customer-driven product strategy. Focus on analyzing SDV/AIDV, EEA, electrification, and software ecosystem trends, influencing product roadmaps, and accelerating adoption of MCU portfolios.
Location: Shanghai (JingAn), China
Company
develops semiconductor solutions, including Automotive MCU portfolios for automotive customers and ecosystems.
What you will do
- Define and execute Greater China go-to-market strategies for Automotive MCU products.
- Identify application growth opportunities and develop annual regional business plans aligned with the global Automotive MCU strategy.
- Drive revenue growth, design wins, market-share expansion, customer engagement, and competitive displacement.
- Build relationships with automotive OEMs, Tier1s, ecosystem partners, and distributors while representing Automotive MCU solutions in the market.
- Develop customer value propositions and differentiated positioning against global and Chinese competitors.
- Gather customer insights, monitor industry trends, and influence product roadmaps, software requirements, and ecosystem investments.
Requirements
- Bachelor’s degree required; a Master’s degree or MBA is preferred.
- 5+ years of experience in marketing, business development, product management, FAE/CAS, or sales.
- Deep experience in the semiconductor or automotive electronics industry, with familiarity with the automotive ecosystem.
- Demonstrated success influencing automotive OEM and Tier1 design decisions.
- Strong technical, strategic, presentation, interpersonal, and executive communication skills.
- Ability to collaborate with product, business, sales, FAE, application engineering, software, and ecosystem teams.
Culture & Benefits
- Cross-functional collaboration with OEMs, Tier1s, ecosystem partners, distributors, product and business lines, sales, engineering, and software teams.
- Market-facing role with executive-level and technical customer engagement.
- Opportunity to influence Automotive MCU product roadmaps and ecosystem investments in Greater China.
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