Customer Marketing Manager

Location: Sydney, New South Wales, Australia; hybrid working with two work-from-home days per week

Company

hirify.global is an ASX-listed Australian digital platform connecting households with trusted home improvement businesses.

What you will do

• Define and prioritise high-impact commercial initiatives for household customers with cross-functional marketing and growth teams.
• Design, review and optimise lifecycle journeys that increase first-time and repeat engagement and job posting.
• Use customer data, research and behavioural signals to identify friction points and growth opportunities.
• Lead household lifecycle execution across Braze, including email and web/app push personalisation.
• Plan, run and evaluate experiments, then scale effective initiatives across the lifecycle program.
• Share performance results, insights and recommendations with stakeholders.

Requirements

• 5+ years of experience in lifecycle, customer or data-driven marketing.
• Hands-on experience with Braze, Salesforce Marketing Cloud or HubSpot.
• Experience running growth experiments and using insights to improve performance.
• Experience collaborating with Product, Design and Engineering teams.
• Strong communication, storytelling and customer-behaviour analysis skills.
• Metrics-driven approach with a bias toward action and optimisation.

Nice to have

• Experience in SaaS, subscription or platform businesses.

Culture & Benefits

• Hybrid working model with two work-from-home days per week.
• Cross-functional collaboration across Marketing, Product, Customer Service and Creative Services.
• Talent development, mentoring and tailored career-growth support.
• Extra leave for birthdays, volunteering and other occasions.
• Agile squads, hackathons, off-sites and roadshows.
• Sydney CBD office near Town Hall and Gadigal Stations.