Senior Digital Marketing Manager, APJ (SaaS)

Location: Sydney-based, Australia, with attendance at the Sydney office 2 days a week. Flexibility to work outside standard Australian business hours is required for collaboration with global stakeholders.

Company

hirify.global is a global SaaS people platform with a collaborative go-to-market organization.

What you will do

• Plan, launch, and optimize integrated demand generation campaigns across paid digital channels to drive qualified pipeline across APJ.
• Manage paid media execution across LinkedIn, Google, Bing, Meta, YouTube, and similar platforms.
• Monitor channel performance and provide actionable insights to regional and global stakeholders.
• Manage regional digital marketing budgets and allocate spend against pipeline and ROI targets.
• Localize global campaigns and messaging for APJ audiences in partnership with global digital marketing teams.
• Work with RevOps and Global Marketing to improve lead progression, campaign performance, lead quality, and full-funnel conversion.

Requirements

• 10 years of B2B marketing experience with significant depth in digital marketing and demand generation.
• Proven experience building pipeline through digital marketing programs in a SaaS or technology environment.
• Strong understanding of paid media, digital channels, and campaign optimization across Google, LinkedIn, Meta, and similar platforms.
• Experience managing marketing budgets and optimizing spend based on performance data.
• Strong analytical, stakeholder collaboration, project management, and prioritization skills.
• Ability to balance strategic planning with hands-on campaign execution.

Nice to have

• Curiosity about how AI and large language models are changing search behavior and digital marketing performance.

Culture & Benefits

• Hands-on contract role with local ownership of digital marketing execution across Australia, New Zealand, and Singapore.
• Collaboration with global specialists across paid search, paid social, and other digital channels.
• Opportunity to test, optimize, and scale regional demand generation programs.
• Collaborative Sydney-based go-to-market environment within a global SaaS business.