Senior Digital Marketing Manager, APJ

Location: Sydney, Australia; hybrid with 2 days per week in the Sydney office. The role may require work outside standard Australian business hours when collaborating with global stakeholders.

Company

hirify.global is a global SaaS company providing a modular people management platform covering the employee lifecycle from hiring and onboarding through performance, compensation, and workforce planning.

What you will do

• Plan, launch, and optimise integrated demand generation campaigns across paid digital channels to build qualified pipeline across APJ.
• Manage regional paid media execution across LinkedIn, Google, Bing, Meta, YouTube, and other platforms.
• Monitor channel performance and provide actionable insights to regional and global stakeholders.
• Manage regional digital marketing budgets and optimise spend against pipeline and ROI targets.
• Localise global campaigns and messaging for APJ audiences in partnership with global digital marketing specialists.
• Work with RevOps and Global Marketing to improve lead progression, lead quality, conversion, and full-funnel efficiency.

Requirements

• 10 years of B2B marketing experience with significant depth in digital marketing and demand generation.
• Proven experience building pipeline through digital marketing programmes in a SaaS or technology environment.
• Strong understanding of paid media, digital channels, and campaign optimisation across Google, LinkedIn, Meta, and similar platforms.
• Experience managing marketing budgets and optimising spend using performance data.
• Strong analytical, stakeholder collaboration, project management, and prioritisation skills.
• Curiosity about how AI and large language models are changing search behaviour and digital marketing performance.

Nice to have

• Experience working across regional and global marketing teams.
• Ability to balance strategic planning with hands-on campaign execution.

Culture & Benefits

• Initial independent contractor engagement for 12 months.
• Local ownership of digital marketing execution across Australia, New Zealand, and Singapore.
• Collaboration with global specialists across paid search, paid social, and other digital channels.
• Opportunity to test, optimise, and scale regional demand generation within a global SaaS business.
• Collaborative Sydney-based go-to-market environment with measurable commercial impact.