Content Marketing Manager (SaaS)

TL;DR

Content Marketing Manager (SaaS): Shaping and scaling content strategy to drive awareness and pipeline growth across the customer journey with an accent on SEO, AEO, and Generative Engine Optimization. Focus on creating compelling narratives, managing webinar programs, and ensuring brand expertise is discoverable in AI-powered search environments.

Location: Must be based in Greater Boston, MA or Greater Houston, TX

Salary: $70,310 - $112,500 USD

Company

hirify.global provides commercial operations solutions that unify people and processes to help companies run as connected, smarter businesses.

What you will do

• Create and edit high-quality content including blogs, website copy, email campaigns, and thought leadership pieces.
• Apply SEO, AEO, and GEO best practices to ensure content discoverability in modern search and AI-powered assistants.
• Manage the editorial calendar and maintain brand consistency across all marketing channels.
• Lead the end-to-end webinar program, including planning, execution, and post-event asset repurposing.
• Partner with cross-functional teams like Demand Generation and Product Marketing to align content with business objectives.
• Measure content performance and use data-driven insights to optimize strategy and pipeline impact.

Requirements

• 5+ years of experience in content marketing, copywriting, or editorial roles within B2B SaaS or technology.
• Strong understanding of SEO fundamentals and emerging disciplines like AEO and GEO.
• Proven ability to manage editorial calendars and coordinate multiple content initiatives.
• Experience with CMS platforms and marketing automation tools.
• Strong storytelling and copywriting skills with a portfolio demonstrating strategic content execution.
• Must be authorized to work in the United States and based in or near Boston, MA or Houston, TX.

Nice to have

• Experience in commercial operations, CPQ, or CLM technology markets.
• Familiarity with SEMrush, Google Search Console, and Google Analytics.
• Experience producing executive thought leadership and supporting speaker programs.
• Understanding of AI-powered search trends and large language model content retrieval.

Culture & Benefits

• Competitive base salary with variable incentive pay component.
• Comprehensive benefits package including medical and dental insurance.
• Flexible work options and a supportive, collaborative environment.
• Commitment to continuous learning and professional development.
• Focus on diversity, inclusion, and transparent compensation practices.