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Content Marketing Manager (B2B SaaS)
70 310 - 112 500$
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Описание вакансии
Текст:
TL;DR
Content Marketing Manager (B2B SaaS): Creating and managing multi-format content for a commercial operations technology company with an accent on buyer-centric storytelling, SEO, AEO, and GEO. Focus on optimizing content for AI-powered discovery, managing webinar and speaker programs, and connecting content performance to pipeline and revenue growth.
Location: Greater Boston, MA or Greater Houston, TX, United States
Salary: $70,310–$112,500 USD annually, plus variable incentive pay, flexible work options, and benefits.
Company
provides commercial operations technology that connects pricing, quoting, contracting, rebates, and communications for more than 10,000 customers worldwide.
What you will do
- Create and edit blog posts, website copy, email campaigns, social media content, one-pagers, thought leadership pieces, and campaign assets.
- Optimize content using SEO, Answer Engine Optimization, Generative Engine Optimization, keyword research, internal linking, and metadata.
- Manage the editorial calendar, content governance, repositories, audits, gap analyses, and repurposing initiatives.
- Lead webinars from planning through execution and promotion, including landing pages, speaker briefs, presentations, and follow-up content.
- Support the speaker bureau and collaborate with subject matter experts, executives, Demand Generation, Product Marketing, Sales, Customer Marketing, and Creative teams.
- Measure content performance and improve strategy based on buyer engagement, pipeline, and revenue outcomes.
Requirements
- 5+ years of experience in content marketing, copywriting, editorial, or related marketing roles.
- Experience creating content across multiple formats, audiences, and buyer-journey stages.
- Strong understanding of SEO, AEO, and GEO, with familiarity with AI-powered search experiences.
- Experience managing editorial calendars, CMS platforms, content processes, integrated campaigns, and demand generation programs.
- Knowledge of marketing automation, nurture programs, content governance, and performance measurement.
- Portfolio or work samples demonstrating strong writing, storytelling, and content strategy skills.
Nice to have
- Experience in B2B SaaS, commercial operations, revenue lifecycle management, CPQ, CLM, or related technology markets.
- Familiarity with SEMrush, Google Search Console, Google Analytics, and content optimization platforms.
- Experience with executive thought leadership, speaker programs, webinars, event marketing, and digital demand generation.
- Experience collaborating with global marketing teams and distributed stakeholders.
Culture & Benefits
- Emphasis on curiosity, continuous learning, customer focus, accountability, collaboration, and quality.
- Flexible work options and variable incentive pay.
- Medical and dental insurance and a full benefits package.
- Inclusive workplace with equal employment opportunities and reasonable accommodation support.
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