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5 дней назад

Content Marketing Manager, Mid-Market (Fintech)

169 000 - 229 000$
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Content Marketing Manager, Mid-Market (Fintech): Building and running a persona- and buyer-journey-led content engine for Intuit’s mid-market audience with an accent on content strategy, production operations, and multi-format B2B storytelling. Focus on managing content roadmaps and pipelines, partnering across demand generation and product marketing, and using engagement and pipeline data to scale high-performing content.

Location: Mountain View, California, United States

Base pay: $169,000–$229,000 per year, with potential bonus, equity rewards, and benefits.

Company

hirify.global is a global financial technology platform serving approximately 100 million customers through products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

  • Own content roadmaps and execution for assigned mid-market personas and buyer-journey stages.
  • Translate buyer pain points and persona insights into content plans, briefs, formats, and publication workflows.
  • Manage the content calendar and production pipeline, including reviews, agencies, freelancers, and delivery timelines.
  • Create and edit thought leadership, web copy, nurture content, event narratives, and sales enablement materials.
  • Partner with demand generation, field marketing, ABM, and product marketing to support campaigns, events, and account plays.
  • Track engagement, consumption, conversion, and pipeline influence to improve formats, topics, channels, and content reuse.

Requirements

  • 7+ years of experience in content marketing, content strategy, or integrated marketing for B2B audiences.
  • Experience serving mid-market or enterprise buyers, ideally in SaaS or fintech.
  • Proven ability to build persona- and journey-based content around buyer pain points and jobs-to-be-done.
  • Portfolio covering thought leadership, gated and ungated assets, web content, nurture streams, event narratives, and sales enablement.
  • Strong content operations, analytical, writing, editorial, and cross-functional collaboration skills.
  • Familiarity with SEO/AEO fundamentals and CMS/martech workflows.

Culture & Benefits

  • Competitive compensation with a pay-for-performance rewards approach.
  • Potential eligibility for cash bonus, equity rewards, and employee benefits.
  • Compensation considers job-related knowledge, skills, experience, and work location.
  • Regular pay comparisons are conducted across ethnicity and gender categories to support fair pay.

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