Senior Brand Marketing Manager (AI)

Location: Hybrid role in Florham Park, New Jersey, United States, with regular office attendance.

Company

Dun & Bradstreet provides business data and related solutions, supporting organizations with information for commercial decision-making.

What you will do

• Develop and refine brand positioning, messaging, voice, narrative, and visual alignment.
• Define and govern relationships among the master brand, sub-brands, products, solutions, programs, campaigns, and partner offerings.
• Support naming strategy for products, solutions, data offerings, agents, and capabilities, including stakeholder alignment, SEO and competitive review, and legal or trademark coordination.
• Lead brand campaigns across media, events, digital, and social channels.
• Create brand guidelines, naming conventions, decision trees, templates, training materials, and enablement resources.
• Measure brand health, manage budgets and timelines, review customer-facing materials, and coordinate creative and marketing stakeholders.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of experience in brand marketing.
• Experience developing and executing cross-channel brand strategies and working with brand identity, messaging, visual systems, and governance.
• Experience with brand or portfolio architecture, product hierarchy, naming conventions, or brand house governance.
• Strong written and verbal communication, facilitation, stakeholder management, organizational, and project management skills.
• Proficiency in Microsoft Office Suite and an understanding of AI tools, including ethical awareness in AI-driven environments.

Nice to have

• Experience in B2B or technology industries.
• Fluency in English and languages relevant to the working market, where applicable.

Culture & Benefits

• Cross-functional collaboration with creative, communications, portfolio marketing, media, events, and digital teams.
• Ownership mindset, curiosity, adaptability, and continuous learning are encouraged.
• Work may include day, evening, or weekend hours as needed.
• Reasonable workplace accommodations are available for applicants with disabilities and disabled veterans.