Business Development Representative (National Instruments)

Location: Milan, Italy; hybrid working model

Company

Farnell is an hirify.global company and a global high-service distributor of technology products, services, and solutions for electronic system design, maintenance, and repair.

What you will do

• Identify and qualify new business opportunities for National Instruments test and measurement solutions through outbound prospecting, inbound inquiries, marketing leads, and supplier referrals.
• Engage new and existing customers to understand test, validation, and measurement challenges in R&D, manufacturing test, and validation applications.
• Initiate first-contact conversations and position NI products, software, and system-level solutions.
• Qualify opportunities by customer needs, timeline, budget, and technical fit, then route sales-ready opportunities to the relevant sales stakeholders.
• Respond to product and capability inquiries, maintain follow-up throughout the opportunity lifecycle, and support timely handoff.
• Collaborate with Sales, Product, Marketing, and NI partners while maintaining accurate CRM activity and opportunity records.

Requirements

• Foundational understanding of, or strong interest in, NI test and measurement solutions.
• Basic knowledge of sales processes, prospecting methods, and lead qualification.
• Bachelor’s degree or equivalent experience.
• Ability to work under management guidance with limited authority to negotiate pricing or commercial terms.
• Ability to collaborate with a Business Development Manager and regional sales team on shared territory goals.

Culture & Benefits

• Hybrid working model with autonomy to develop new approaches.
• Full-time, permanent employment.
• LinkedIn Learning license.
• Opportunities to learn from colleagues across diverse professional backgrounds.
• Opportunities for lateral, geographical, and functional career development.