Digital Marketing Manager (AI)

Location: Easton, Pennsylvania, United States

Company

hirify.global is the hiring organization for this digital marketing leadership role.

What you will do

• Set the digital marketing strategy in alignment with brand identity and business growth objectives.
• Lead omnichannel campaigns across paid media, organic search, web, email, and social channels.
• Develop a lead qualification framework covering all lead sources and monitor engagement and conversion performance.
• Lead and scale a cross-functional team spanning Web & Search, Paid Media, and Analytics.
• Partner with Brand, Market Leads, and Information Technology on messaging, audience segmentation, platform development, and customer journey mapping.
• Manage the digital marketing budget, vendor and agency relationships, performance reviews, audits, and optimization cadence.

Requirements

• 10–15 years of B2B digital marketing experience, including a track record of scaling small teams into measurable growth drivers.
• At least 5 years of experience leading and developing marketing teams in a B2B environment.
• Broad expertise across paid media, SEO, web, email, social, analytics, Google Ads, GA4, and marketing automation platforms.
• Strong analytical, strategic, presentation, and cross-functional relationship management skills.
• Experience working with IT-managed digital marketing platforms and maintaining brand integrity across high-volume output.
• Strong AI literacy and experience integrating AI tools into content, campaign execution, analytics, and optimization.

Culture & Benefits

• Leadership role focused on building capabilities and accelerating digital marketing execution.
• Cross-functional collaboration across marketing, brand, market, analytics, and IT teams.
• Data-driven decision-making and continuous optimization are core expectations.
• Employment is full time.