Digital Marketing Manager (B2B)

Location: Corporate Headquarters, Easton, Pennsylvania, United States. Full-time, onsite. Immigration sponsorship is not available; applicants must already be authorized to work full-time in the applicable country without current or future employer-sponsored immigration support.

Company

hirify.global develops mechanical pipe joining solutions, advanced technologies, and engineering services for construction and industrial applications, with more than 6,000 employees across 50+ locations.

What you will do

• Set the digital marketing strategy in alignment with brand identity and business growth objectives.
• Own omnichannel campaigns across paid media, organic search, web, email, and social channels.
• Define audience activation priorities with Market Leads and ensure consistent application across digital channels.
• Develop and manage the digital marketing budget, vendor and agency relationships, and campaign resources.
• Build and implement a lead qualification framework covering all lead sources, monitor conversion performance, and course-correct campaigns.
• Lead and scale the Web & Search, Paid Media, and Analytics team while partnering with Brand, Market Leads, and Information Technology on digital platforms, audience segmentation, and customer journey mapping.

Requirements

• 10–15 years of B2B digital marketing experience with a proven record of evolving and scaling small digital marketing teams into high-performing growth drivers.
• 5+ years of experience leading and developing marketing teams in a B2B environment.
• Deep understanding of paid media, SEO, web, email, social, and analytics.
• Strong analytical instincts and the ability to turn data into clear strategies and priorities.
• Hands-on experience with Google Ads, Google Analytics 4, and marketing automation platforms.

Culture & Benefits

• Performance-based incentives and competitive compensation.
• Career development programs, internal promotion pathways, tuition reimbursement, and continuous learning opportunities.
• Health, dental, and vision coverage; retirement savings plans with company match; life insurance; and disability coverage.
• Paid time off, holidays, flexible work arrangements where applicable, Employee Assistance Programs, and wellness resources.
• Inclusive, team-oriented culture focused on learning, internal development, and sustainable built-environment solutions.