Senior Strategist, Audience & Journey (CRM)

Location: Denver, Colorado, with a hybrid workplace policy requiring regular in-person collaboration at the headquarters office

Salary: $80,000–$112,000 per year

Company

A mountain destination company operating year-round resorts, a heli-skiing operation, and Ikon Pass, a ski and snowboard season pass.

What you will do

• Lead strategy, execution, and optimization of customer lifecycle marketing programs across email, SMS, app, and web.
• Build advanced audience segments, targeting strategies, customer journeys, and automated lifecycle campaigns.
• Execute audience creation, journey builds, campaign deployment, quality assurance, and optimization activities.
• Establish scalable workflows, governance standards, suppression rules, frequency controls, and CRM compliance practices.
• Lead testing and personalization initiatives to improve engagement, conversion, retention, and customer lifetime value.
• Partner with Marketing, CRM, Analytics, Product, and Technology teams to translate business needs into audience and journey requirements.

Requirements

• 6+ years of experience in CRM, lifecycle marketing, or marketing automation in strategic and executional roles.
• Leadership experience managing projects, cross-functional initiatives, or teams.
• Experience building and managing audiences and customer journeys in CDP and CRM platforms.
• Strong knowledge of lifecycle marketing, personalization, segmentation, omnichannel campaign orchestration, and performance optimization.
• Experience with Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Insider, or similar platforms.
• Bachelor’s degree in marketing, business, business analytics, communications, economics, or a related field.

Nice to have

• Experience leading CRM operational processes or campaign production teams.
• Familiarity with CDPs, customer data strategy, audience governance, testing frameworks, and personalization.
• Knowledge of agile project management and workflow optimization.
• Experience in subscription, seasonal, retail, travel, or hospitality businesses.

Culture & Benefits

• Hybrid workplace with regular in-person collaboration in a dog-friendly Denver headquarters.
• Free Ikon Pass and additional skiing and riding privileges for eligible employees and dependents.
• Flexible Time Off and Paid Time Off policies.
• Medical, dental, vision, life, disability, EAP, HSA, FSA, and 401(k) benefits.
• Paid parental leave, commuter benefits for Denver employees, and discounts on outdoor gear and related services.