Area Sales Manager (Marine)

Location: Stockholm area, Sweden; hybrid workplace with frequent travel within Sweden.

Salary: 559,000–686,950 SEK, payable in 12.2 instalments, plus an annual discretionary bonus.

Company

hirify.global is a global marine company developing and selling recreational boating products and Mercury Marine engines, parts, and accessories.

What you will do

• Manage commercial targets, the sales team, and the dealer network across Sweden and the assigned territory.
• Analyze the marine trade area and develop plans to strengthen dealer coverage, brand profile, sales, marketing, organization, and financial performance.
• Evaluate prospective dealers and implement network changes based on retail, service, financial, and business-case assessments.
• Improve dealer retail performance through merchandising, local marketing, consumer events, CRM, inventory-aware wholesale planning, and corrective actions.
• Build dealer relationships, promote Mercury brands, support OEM business, and collaborate with sales administration, after-sales, and marketing teams.
• Monitor market, consumer, product, wholesale, retail, and pipeline trends to identify revenue growth opportunities and support EMEA efficiency projects.

Requirements

• At least 5 years of field sales experience in a company with a dealer-network structure.
• Experience in area and country management, financial management, dealer development, and customer-oriented sales.
• Native Swedish and good written and spoken English required.
• Technical background, especially in mechanics and electronics, is advantageous.
• Strong interpersonal, communication, entrepreneurial, conflict-management, organizational, and independent-working skills.
• Knowledge of Microsoft Office, ERP structures, and competition law; a valid driver’s license is required.

Nice to have

• Boating license.

Culture & Benefits

• Hybrid work environment with frequent travel within Sweden.
• 15% Sales Incentive Plan and competitive benefits.
• 25 vacation days, pension plan, and group insurance.
• Company car with charging or fuel card and fitness club membership.
• LinkedIn Learning, employee discounts on boats, engines, and parts and accessories, and an employee boat rental program.
• Growth-oriented work environment in the recreational marine industry.