Manager Digital Marketing (Social Media)

Location: New York – East Aurora, United States

Salary: USD 104,000–123,000 per year

Company

hirify.global is a global toy and family entertainment company creating toys, content, consumer products, digital experiences, and live experiences through brands including Fisher-Price, Barbie, Hot Wheels, and American Girl.

What you will do

• Develop and lead a social-first brand strategy across platforms, communities, and cultural moments.
• Translate social behaviors, cultural trends, and creator dynamics into content and campaign strategies.
• Define brand voice, storytelling, and social content guardrails.
• Own end-to-end social campaign development, including always-on content, launches, partnerships, and optimization.
• Lead creator and influencer strategy and manage social, influencer, creative, and production agency partners.
• Define KPIs, monitor social listening and campaign performance, and optimize content and platform results in real time.

Requirements

• 6+ years of marketing experience, with a strong focus on social, digital, and influencer marketing.
• Proven experience leading social strategy and delivering high-impact, culturally relevant campaigns.
• Deep knowledge of TikTok, Facebook, Instagram, YouTube, content trends, and creator ecosystems.
• Experience building always-on content and community engagement strategies.
• Strong understanding of social analytics, performance metrics, and optimization techniques.
• Strong leadership, presentation, stakeholder influence, cross-functional collaboration, and hands-on execution skills.

Culture & Benefits

• Purpose-driven environment focused on empowering generations through play.
• Collaborative culture built around shared values and collective results.
• Emphasis on innovation, new ideas, accountability, and best-in-class execution.
• Competitive total pay programs, comprehensive benefits, and resources supporting employee development.
• Inclusive workplace committed to belonging and equal employment opportunity.