1 день назад
VP, Analytic Insights (Needham, MA)
200 000 - 240 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
VP, Analytic Insights (Needham, MA) (Digital Advertising Analytics): Building cross-channel analytics infrastructure and client-specific measurement solutions that inform campaign performance with an accent on digital and traditional media metrics, dashboarding, and attribution modeling. Focus on managing multiple client engagements, mentoring analytics teams, developing actionable insights, and productizing revenue-generating analytics solutions.
Location: New York, New York, with weekly in-office presence at the client’s office in Needham, Massachusetts three times per week.
Salary: $200,000–$240,000 per year, plus discretionary bonus and benefits.
Company
is a marketing and advertising firm headquartered in New York City, with offices in Los Angeles and Toronto.
What you will do
- Lead the development of cross-channel analytics and insights offerings for existing clients and new business pitches.
- Build client-specific measurement solutions, analytics infrastructure, dashboards, KPIs, and reporting methodologies.
- Analyze reported data and translate findings into concise, actionable recommendations for clients and internal stakeholders.
- Manage client expectations across multiple engagements and collaborate with media planning and brand strategy teams.
- Manage and mentor the Analytics team, including people managers and individual contributors.
- Drive thought leadership and identify opportunities to productize and sell revenue-generating analytics solutions.
Requirements
- 10–15 years of relevant analytics, digital advertising, media measurement, or related experience.
- Thorough understanding of digital and linear/traditional metrics across brand and direct-response contexts.
- Strong analytical skills, business acumen, client service capabilities, and communication skills.
- Experience building teams and managing, training, and mentoring analytics staff.
- Experience building customized multi-channel attribution models or using leading attribution platforms.
- Expertise in Microsoft Excel and PowerPoint, with experience coordinating work across teams and offices.
Nice to have
- Experience with mobile, social, and tablet measurement approaches.
- Senior-level relationships with qualitative digital metric companies such as Vizu, Dynamic Logic, ComScore, Dimestore, or Symphony IRI.
Culture & Benefits
- Inclusive workplace focused on belonging, diverse perspectives, and employee empowerment.
- Health, life, and disability insurance coverage.
- Retirement savings plans, company-paid holidays, and unlimited paid time off.
- Mental health and wellness resources, pet insurance, childcare resources, fertility assistance, and fitness reimbursement.
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