Senior Brand Manager

Salary: $122,400–$171,400 annually

Company

Produces and distributes branded bakery products through bakeries, sales centers, offices, and sales routes across the United States.

What you will do

• Define brand and portfolio strategy, including the long-term vision and growth roadmap.
• Manage the product portfolio and identify opportunities to improve revenue, volume, margin, and P&L performance.
• Lead integrated marketing plans across advertising, digital, in-store, and partnership channels.
• Develop and manage insight-driven innovation pipelines from concept through market launch.
• Lead internal resources, external agencies, budgets, and marketing investments to maximize ROI.
• Partner with Sales, Finance, R&D, Supply Chain, and Operations to deliver integrated business solutions.

Requirements

• Bachelor’s degree, preferably in business or marketing; an MBA is preferred.
• 10+ years of marketing or category management experience, preferably in Consumer Packaged Goods.
• Experience using syndicated data such as Nielsen or Circana and primary or secondary research to generate insights.
• Excellent written, verbal, organizational, and communication skills.
• Strong proficiency with Microsoft Office, Excel, and PowerPoint.
• Availability for approximately 10% travel.

Nice to have

• Experience leading omnichannel programs.
• Experience with cross-category brand partnerships.

Culture & Benefits

• Annual bonus eligibility.
• Comprehensive benefits package.
• Paid time off.
• 401(k) plan with company match.
• Inclusive work environment with opportunities for development and talent mentoring.