Associate Manager, Category Management - Baskin-Robbins

Location: Boston Support Center, United States

Salary: $79,953–$133,256 per year

Company

hirify.global is a multi-brand restaurant company operating more than 33,300 restaurants across brands including Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC.

What you will do

• Support product launches and category programs for Baskin-Robbins Cakes and Take Home categories.
• Coordinate readiness materials, planograms, testing, communications, and cross-functional launch activities.
• Partner with digital and IT teams on category execution across digital channels and POS technology.
• Develop menu, pricing, culinary, and creative strategies using performance data, competition, macroeconomic trends, and consumer insights.
• Support product and category strategies, business cases, sales and profit forecasts, and franchisee profitability evaluations.
• Build relationships with culinary, marketing, supply chain, POS, franchisee, agency, vendor, and co-brand partners.

Requirements

• Four-year degree in Marketing, Business Management, or a related field.
• At least 2 years of experience in marketing, brand strategy, category management, or a related area.
• Business acumen, including knowledge of market trends, consumers, competitors, and P&L.
• Strategic thinking, creative problem-solving, multitasking, prioritization, and strong attention to detail.
• Excellent communication and presentation skills, including the ability to summarize strategies in clear PowerPoint presentations.
• Ability to work independently with some supervision in a fast-paced environment.

Nice to have

• Experience with new product development.
• Passion for ice cream and cake.

Culture & Benefits

• Periodic travel of 10–30% is required.
• Work with multiple iconic restaurant brands and cross-functional business partners.
• Opportunity to support products that shape consumer experiences across a large restaurant network.