Sales and Retention Manager

Location: Trafford Palazzo, Phoenix Way, Manchester, United Kingdom; full-time, on-site role with flexibility to work evenings, weekends and Bank Holidays when required.

Company

Everlast Gyms is part of Frasers Group, a retail and fitness business focused on exceptional gym experiences and thriving club communities.

What you will do

• Own membership growth, member engagement, retention and overall club commercial performance.
• Lead the FUNDAMENTALS sales process, manage leads and drive membership, fitness product and secondary-spend revenue.
• Coach colleagues, monitor KPIs, create action plans and present sales performance updates to the leadership team.
• Analyse retention trends and member behaviour, then develop initiatives, campaigns and events that improve loyalty.
• Generate leads through local marketing and build partnerships with businesses, community groups and organisations.
• Support the General Manager with club operations, Health & Safety, compliance, facilities, maintenance and service standards.

Requirements

• Experience in sales, membership, retail, hospitality or customer-focused leadership roles.
• Proven ability to influence performance and achieve commercial targets using KPIs and performance data.
• Strong leadership, coaching, communication and relationship-building skills.
• Commercial mindset, customer focus, resilience and a solutions-oriented approach.
• Availability to work evenings, weekends and Bank Holidays when required.

Nice to have

• Experience in fitness, leisure or membership-based businesses.
• Knowledge of lead generation, sales conversion, retention strategies and customer lifecycle management.
• Experience developing business partnerships and community engagement initiatives.

Culture & Benefits

• Free Everlast Gyms membership.
• 20% colleague discount across Frasers Group brands.
• Eligibility for the Fearless 1000 Bonus Scheme and colleague recognition awards.
• Funded Level 3 and Level 5 Management & Leadership qualifications.
• Ongoing sales, leadership and fitness product training with progression opportunities.
• High-performance culture focused on ambition, ownership and results.