Supervisor, Digital Investment & Activation (Paid Social)

Location: Toronto, Ontario; hybrid

Salary: $80,000–$95,000 per year

Company

hirify.global is a media agency delivering digital investment, activation, planning, and performance marketing services for clients.

What you will do

• Lead paid social strategy and planning across audience targeting, first-party data, inventory selection, measurement, and full-funnel activation.
• Set up, QA, launch, pace, troubleshoot, and optimize campaigns across Meta, TikTok, LinkedIn, Pinterest, Snapchat, and X.
• Oversee auction, reach and frequency, and reservation buying, including partner negotiations and value-added opportunities.
• Guide reporting and performance analysis across video, carousel, static, and collection formats, connecting results to strategic goals.
• Present recommendations and campaign results to clients and collaborate with Ad Ops, Planning, Analytics, and Creative teams.
• Manage, coach, and develop junior paid social specialists and lead interviews for junior roles.

Requirements

• 4+ years of media experience focused on hands-on paid social activation.
• Expert proficiency in Meta Ads Manager and TikTok Ads Manager.
• Strong expertise in auction, reach and frequency, and reservation buying methods.
• Experience with tracking pixels, server-to-server integrations including CAPI, product feeds, and third-party verification tools.
• Ability to manage large-scale budgets, troubleshoot delivery issues, and optimize campaigns toward strict ROI and CPA goals.
• Strong communication, presentation, leadership, delegation, and supervisory skills.

Nice to have

• Strong experience with LinkedIn, Pinterest, Snapchat, and X.
• Experience developing paid social media professionals.

Culture & Benefits

• Hybrid work environment.
• Collaborative work across paid social, Ad Ops, Planning, Analytics, and Creative departments.
• Commitment to Diversity, Equity, and Inclusion.