Associate Director, Digital Activation and Investment (Paid Social)

Location: Toronto, Ontario, Canada; hybrid work

Salary: $95,000–$110,000 annually

Company

hirify.global is a marketing and advertising firm providing business solutions and client-focused media services, with offices in New York City, Los Angeles, and Toronto.

What you will do

• Develop sophisticated, data-driven paid social strategies aligned with client marketing objectives.
• Lead audience research, competitive analysis, creative segmentation, media planning, and testing roadmaps.
• Guide campaign builds, including targeting, creative formats, bidding, budget allocation, tracking, pixels, and attribution.
• Analyze campaign performance, identify optimization opportunities, and improve ROI through structured testing.
• Act as the primary paid social authority for clients and lead negotiations with platform partners.
• Manage, coach, and develop paid social specialists while collaborating across marketing teams.

Requirements

• 5+ years of hands-on experience developing and executing paid social marketing strategies, preferably in an agency setting.
• Experience managing large-scale, complex paid social campaigns and serving as a primary client contact.
• Expert knowledge of social marketing principles, analytics, buying strategies, CPA, ROAS, CPM, and reach/frequency.
• Hands-on experience with Meta, TikTok, LinkedIn, Snapchat, Pinterest, and X.
• Strong verbal and written communication, presentation, delegation, leadership, and mentoring skills.
• Understanding of the relationship between paid social, organic social, and influencer marketing.

Culture & Benefits

• Hybrid work environment in Toronto.
• Inclusive workplace focused on belonging, diversity, equity, and inclusion.
• Opportunities for professional growth, continuous learning, coaching, and career development.
• Reasonable interview and hiring accommodations are available for applicants with disabilities.