Associate Manager, Product Marketing - Monster High

Location: El Segundo, California, United States; full-time onsite role

Salary: USD 110,000–135,000 per year

Company

hirify.global is a global toy and family entertainment company creating toys, content, consumer products, and digital and live experiences across iconic franchise brands.

What you will do

• Develop Monster High toy strategy across core, premium, kid, and adult collector segments and distribution channels.
• Own end-to-end product development from early concepts through launch readiness in partnership with Design, Packaging, Development, Finance, manufacturing, and regional commercial teams.
• Manage portfolio pricing architecture, competitive positioning, feature sets, and product differentiation.
• Build 3–5 year product roadmaps balancing innovation with refresh cycles.
• Lead consumer and competitive insights, business reporting, analysis, and performance tracking across revenue, margin, SKU productivity, and POS.
• Prepare strategic presentations and communicate global product strategies to senior and cross-functional audiences.

Requirements

• 5+ years of experience in product marketing, brand marketing, franchise management or a related discipline; 3 years may be considered with an MBA.
• Background in CPG or toys, ideally with exposure to retail buyer dynamics and mass, specialty, or e-commerce distribution.
• Experience building cross-functional relationships and partnering with Design, R&D, manufacturing, Finance, and commercial teams in complex matrixed organizations.
• Strong quantitative and financial skills, including forecasting, pricing strategy, SKU productivity, POS analysis, and brand- or category-level P&L management.
• Ability to synthesize data and consumer insights into actionable recommendations and manage complex product development timelines.
• Excellent communication, storytelling, presentation, organization, and follow-through skills; proficiency in PowerPoint, Excel, Outlook, and Word.

Nice to have

• MBA.

Culture & Benefits

• Collaborative, inclusive workplace focused on shared goals and cross-functional partnership.
• Performance-driven environment emphasizing innovation, accountability, ownership, and execution.
• Competitive total pay programs and comprehensive benefits.
• Resources supporting employees’ professional growth and full potential.