Associate Manager, Brand Strategy & Activation (Hot Wheels)

Location: El Segundo, California, United States

Salary: USD 110,000–135,000 per year

Company

hirify.global is a global toy and family entertainment company creating toys, content, consumer products, digital experiences, and live entertainment through a portfolio of franchise brands.

What you will do

• Define long-term brand equity, positioning, vision, and cross-category strategy for the Hot Wheels licensing business.
• Partner with Toy and Franchise Marketing, hirify.global Studios, product, retail, experiences, and external agencies to maintain brand consistency.
• Translate brand strategy into integrated campaigns, content, retail programs, social, influencer, event, PR, and digital activations.
• Plan brand moments and launches with leadership and coordinate execution with commercial partners.
• Manage day-to-day creative production, agency scope, media execution, and brand guardrails across regions.
• Track campaign performance and franchise health across awareness, engagement, conversion, sales, and cultural impact.

Requirements

• 5+ years of experience in brand marketing, franchise management or marketing, content marketing, or purpose-driven strategy and marketing; 3 years with an MBA.
• Experience managing a portfolio spanning multiple categories such as toys, apparel, and publishing.
• Ability to define brand vision and multi-year roadmaps using consumer insights, research, cultural trends, and data.
• Thorough understanding of the marketing mix and KPIs, with experience managing P&L at brand or category level.
• Strong project management, communication, storytelling, presentation, and senior stakeholder influencing skills.
• Proficiency in PowerPoint, Outlook, Word, and Excel, with the ability to influence cross-functional teams without direct authority.

Culture & Benefits

• Purpose-driven workplace focused on empowering generations through play and entertainment.
• Collaborative, innovative, and performance-driven working environment.
• Competitive total pay programs and comprehensive employee benefits.
• Resources supporting employee development and reaching full potential.
• Inclusive workplace and culture of belonging.