Sr. Manager, Product Marketing

Location: Santa Monica, United States

Salary: $85,000–$128,000 annual base salary plus cash incentives

Company

hirify.global North America develops and markets hirify.global beverages, consumer experiences, sporting events, and lifestyle initiatives.

What you will do

• Translate consumer, cultural, and category insights into national, regional, and customer-specific marketing strategies.
• Lead Consumer Activation, Brand Building Event, and Athlete Celebration campaigns from briefing through creative execution, measurement, and optimization.
• Coordinate Marketing, Sales, Media, Regional Marketing, Field Marketing, Global Marketing, and agency partners.
• Develop campaign toolkits, frameworks, messaging, point-of-sale materials, and shopper marketing assets across digital, retail, experiential, and media channels.
• Manage limited-edition packaging processes and ensure compliance with U.S. privacy, promotional, contest, intellectual property, and NIL requirements.
• Oversee national and regional budgets, forecasting, allocation, and return-on-investment tracking.

Requirements

• 6+ years of brand marketing experience, ideally with CPG or lifestyle brands.
• Proven experience building integrated marketing campaigns and leading complex cross-functional initiatives.
• Experience leading high-performing teams and managing projects across a matrixed organization.
• Strong business acumen, communication, collaboration, organization, and attention to detail.
• Bachelor’s degree required.
• Availability for 10–20% travel and permanent employment.

Culture & Benefits

• Benefits-eligible position with medical, dental, and vision plans.
• 401(k) match, family leave, paid time off, and paid holidays.
• Pet, legal, and life insurance.
• Tuition reimbursement and cash incentive opportunities.
• Creative, collaborative, accountable culture focused on consumer engagement and continuous learning.