Vice President, Growth Marketing (Healthcare)

Location: New York City, United States; hybrid with a minimum of 2 days in-office

Target base salary: $213,200–$284,270 per year, plus stock options and benefits.

Company

hirify.global is a global mental health company providing personalized support through self-guided tools, coaching, therapy, medication management, and specialty care on an AI-native platform.

What you will do

• Own the demand generation strategy and execution for enterprise and commercial sales teams.
• Build and lead a multifaceted demand generation team delivering 1:1 ABM for enterprise segments and high-volume inbound programs for commercial segments.
• Partner with enterprise sales, commercial sales, and BDR teams to align demand plans and follow-up execution.
• Develop and optimize campaigns that increase leads, funnel conversion, marketing-sourced pipeline, and revenue.
• Coordinate demand priorities across content marketing, events, marketing operations, and the broader marketing organization.
• Track goals, KPIs, channel performance, and program results while using learnings to refine strategy.

Requirements

• 8+ years of experience building and leading demand generation teams in healthcare and/or technology.
• At least 5 years of SaaS and/or high-growth experience.
• Demonstrated success using multiple channels and offers to generate meaningful pipeline and revenue.
• Strong demand planning methodology and experience with both ABM and volume-based demand generation.
• Analytical, optimization-oriented leadership with the ability to work at both strategic and executional levels.
• Proven ability to collaborate with management, sales, and marketing stakeholders as a strategic and tactical partner.

Nice to have

• Understanding of healthcare and employee healthcare benefits.
• Entrepreneurial, growth-minded approach and comfort navigating ambiguity.

Culture & Benefits

• Health, dental, and vision benefits begin on the first day, with HSA and FSA options.
• Employer-sponsored 401(k) match of up to 2%.
• Paid vacation, sick leave, and company holidays.
• Parental leave, fertility support, sponsored care programs, and access to wellness resources.
• Up to $1,000 per year for professional development and $200 annual donation matching.
• Employees and dependents receive no-cost visits to hirify.global network providers.